Dissertation > Excellent graduate degree dissertation topics show

Application of cluster analysis in the construction of Chinese style cigarette category

Author: LiXueFei
Tutor: ZhaoJianHua
School: Yunnan University of Finance
Course: Applied Statistics
Keywords: cluster analysis Minimax linkage Chinese-style cigarettes categorybuilding style characteristics
CLC: F224
Type: Master's thesis
Year: 2013
Downloads: 2
Quote: 0
Read: Download Dissertation

Abstract


With the rapid development of economics and the increasingly fierce marketcompetition, category building has become the core competitiveness of enterprises toimprove their market share. Through the building of category, consumers areclassified by category construction of new consumer groups, and enterprises can winmore customers and bigger market. Therefore, more and more enterprises build a newcategory as an important approach to improve their brand strategy, in attempt tosecure opportunities in the fierce market competition. Cigarette industry is noexception, from the well-known brand Hongtashan to Double Happiness which is thereputation for being a model of incense, and the Huanghelou brand elegant categoryhigh-profile start, the cigarette industry category built develops very quickly andbrilliantly, which caused a strong reaction between the industry and consumers.As one of typical goods that consuming fast, the Chinese style cigarette productsis still single in function, product homogeneity and convergence phenomenon is veryobvious. In the case of the increasingly fierce market competition, in order to win thefavor of consumers, cigarette products must be looking for a new chief selling point,category building will become one of the effective ways to implement innovativecigarette products. On this basis, the principal object of the representatives of the54categories of Chinese style cigarettes products, built from the category point of view,the research work are summarized as follows:First, introduce the course of development of Chinese style cigarettes, discussesthe conception of category of Chinese style cigarettes in detail, and from theconception was proposed to be applied, focusing on the importance of categorybuilding to the development of Chinese style cigarettes.Second, discuss the importance of building category of the Chinese stylecigarette style characteristics, based on this, this paper apply the cluster analysis tothe study of the Chinese style cigarette style characteristics. Detailed demonstratecluster analysis of the concept, characteristics, and so on. This paper focuses on a new clustering method-hierarchical clustering analysis that based on Minimax linkageIntroduced the concept and nature of the minimax linkage, the basic idea of themethod and the theoretical properties and some advantages that compared with otherclustering methods.Third, take empirical analysis of this new clustering method in the Chinese stylecigarette style characteristics. Discuss the basic methods and procedures, and analyzethe clustering results and offer some recommendations. Hope that the current roundof the conclusion of the study built on the cigarette category and innovation has somecertain reference value.

Related Dissertations

  1. Development of EST-SSR Primers and Application in Analysis of Genetic Realtionships in Tree Peony,S685.11
  2. Pre-hypertension syndrome characteristics,R259
  3. Comprehensive Quality Assessment of College Students,G645.5
  4. Studieson Effects of Soybean Species on Yuba and Initial Establishment of Quality Evalution System for Yuba,TS214.2
  5. ISSR Analysis of Genetic Diversity on 21 Lotus(Nelumbo Nucifera) Cultivars,S682.32
  6. Research on the Soil Environmental Function Zoning,X321
  7. Comparison of Gene Expression Data Cluster Methods and Gene Network Construction for Phytophthora Sojae Genes,S435.651
  8. Study on Heterosis and Genetic Basis of Soybean,S565.1
  9. Evaluation on Forage Quality and Biomass Energy Characters of Inbred Vegetative Lines of Napier Grass,S543.9
  10. Clustering Method Research Based on Divided and Conquered Method,TP311.13
  11. Elements of Thirty Kinds of Proprietary Chinese Medicines and Classification Based on Elements,R286.0
  12. Research on Cultural Industrial Competitiveness of Chong Qing,F224
  13. The Study of Competitiveness of Coastal Ports in China Based on Principal Component Analysis,F552
  14. Application Research in Crm of Bank Based on the Improved K-means Cluster Algorithm,TP311.13
  15. The Research on the Automatic Generation of Concept Weights and Optimal Composition for Test Item in E-learning System,TP391.6
  16. Research of the Related Problems on Fuzzy C-Means,TP311.13
  17. Concerning the Lord Art Song of Youth Aesthetic Features,J605
  18. Knowledge Mapping Analysis of Organizational Change,C936
  19. Improved Mathematical Model of Spatial Information Processing Based on Fuzzy Technology,O159
  20. Incentives of employees of state enterprises,F272.92
  21. Comparative Study on Economic Development of City Circle Based on Data Mining,O212.1

CLC: > Economic > Economic planning and management > Economic calculation, economic and mathematical methods > Economic and mathematical methods
© 2012 www.DissertationTopic.Net  Mobile